Chain stores – benchmarking, best practice and increased hit rate

Because of the simple and easy to comprehend way that the visitor statistics are presented, comparisons between shops are very easy to make. Here you can see which shops are performing best, which are getting the most out of central marketing campaigns, and how their results change over time. With our zone measurements, you can also see how customers move around the shop, which opens the way to monitoring changes in displays and signage.

Increased conversion rate is the path to profitability

Through identifying successful shops and analysing them in more detail, you can gain valuable knowledge. By studying what impacts activities and pilot projects have on visitor flows and customer movements in combination with the number of transactions, new avenues to achieving higher hit rates are opened up. The conversion rate is the key to success.

Even if you get only 2% more of your visitors to shop, your profit can increase by 20%!

A small calculation example:

  • Revenues of 10 million per year and a 5% profit margin means a profit of SEK 500,000.
  • Increase the conversion rate by 2% through various measures in the shop and get revenues of SEK 10.2 million.
  • Taking away SEK 100,000 for the purchase of the extra goods sold, the result is SEK 500,000 + 200,000 – 100,000 = SEK 600,000.
  • In other words, an increase in profit of all of 20% and SEK 100,000 extra to add to your profit!

Recommended services for chain stores

ViaWeb

ViaKPI

ViaZON

ViaConnect